Accelerating Global Expansion with Digital Power
Hand Heart Design and MetaGuru streamline workflow with HubSpot CRM & EMILY.RPA — cutting project timelines by 64 days
Hand Heart Design: A Global Vision from Kaohsiung
Founded in 2014, Hand Heart Design is a leading design and brand strategy consultancy based in Kaohsiung, Taiwan. The firm has earned accolades for its award-winning branding and wayfinding projects, including the Kaohsiung National Stadium and NKNU Research Building.
Hand Heart Design’s General Manager, Chih-Yang Hsu, believes that the key to transformation in today’s design industry lies in “digital capability.” ／ Photo Credit: Hand Heart Design Firm
Digital Capability: The Key to Transformation
Building a Digital Foundation for Global Growth
To expand into Germany and Japan and achieve its 2030 vision of becoming a global top 100 design firm, Hand Heart partnered with MetaGuru to implement HubSpot CRM and EMILY.RPA. This empowered the team to automate routine processes and foster an intrapreneurial culture.
The implementation of digital tools—HubSpot and EMILY.RPA—combined with an intrapreneurial mindset and incubator initiatives, has positioned Hand Heart Design for innovative transformation and primed it for global expansion. ／ Photo Credit: Hand Heart Design Firm
HubSpot CRM × EMILY.RPA: Breaking Silos, Boosting Talent
Manual workflows were replaced by HubSpot for client and project tracking, while EMILY.RPA automated admin tasks. Together, they created a streamlined, data-driven management process.
HubSpot seamlessly connects the entire pipeline—from opportunity development and tracking to client engagement—while providing real-time feedback on key performance metrics such as sales achievement rates. Pictured: HubSpot Sales Hub Interface ／ Photo Credit: Hand Heart Design Firm
Impact Highlights
- Real-time Tracking: Project updates increased from weekly to daily, enhancing agility.
- Quotation Efficiency: Time to generate quotes cut by 50%, with 99% data accuracy.
- Cycle Time Cut: Average project cycle dropped from 152 to 88 days — a 64-day reduction.
MetaGuru: The Right Partner for Digital Expansion
Chih-Yang Hsu praised MetaGuru’s end-to-end strategy and vision alignment. CEO Hsiao Shih-Chin emphasized their role in empowering cross-border innovation with BenQ Qisda Group’s international resources.
Chiung-Hsuan Huang, Chief Digital Officer, MetaGuru and Chih-Yang Hsu, General Manager, Hand Heart Design Firm ／ Photo Credit: Hand Heart Design Firm
Why Hand Heart Chose MetaGuru
- 40+ Years of Expertise: Serving 5,000+ clients across 10+ industries in APAC.
- IPO & ESG Know-how: Strong in digital transformation, compliance, and enterprise systems.
- Responsive Support: Full-spectrum consulting, tech, and post-launch services.
- Global Vision: Backed by BenQ Qisda Group for international scaling strategies.
